Management Services & Consulting

Richard L. Lafrance


Second generation, founding family White’s Regional Hospitality Center, established 1955 in Westport, MA. Developer of multiple Hampton Inn properties; Dover, NH, Westport, MA, Fairhaven, MA, Franklin, MA and the Hampton Inn & Suites, Plymouth, MA. Richard has also developed two Comfort Inn & Suites in Dover, NH and Wilton/Farmington, ME.

Additionally, he developed the Homewood Suites Dover, NH, Fairfield Inn & Suites New Bedford, MA, TownePlace Suites by Marriott Wareham, MA, Courtyard by Marriott Littleton, MA, and Fairfield Inn & Suites Plymouth, NH. He has also developed several free standing properties as well as an off premise catering service with concentration in South Eastern, Massachusetts. As a four generation involved business, Richard delights in mentoring his family members who have leadership roles in the company.

Jeffrey P. Pineault


As a member of the leadership team, Jeff plays a key role in the overall management and direction of the company.  He is responsible for creating long-term value and sustainability for Lafrance Hospitality’s existing hotel and restaurant assets and is responsible for evaluating all new projects for the company.  In addition, he oversees all accounting, budgeting, financial, tax, risk management, human resources, legal and administrative functions.  Jeff exhibits an intense commitment to excellence, drive for continuous improvement and exacting attention to detail.  He graduated with honors from the University of Rhode Island in 1989, with a B.S.B.A in Accounting.

Timothy D. Burkhardt

Vice President of Lodging and Development, CHA

Over 30 years of progressive responsibility within all aspects of full service and focused service hotels. In 2008, after 15 years with Fine Hotels he joined Lafrance Hospitality as Vice President and is a partner in several hotel ventures. He is responsible for managing all aspects of the hotel division of the company including both acquisitions and new development projects. Two of the company’s most recent new construction projects earned Marriott’s best new opening for the Courtyard in Littleton MA and the Towneplace Suites in Wareham MA. Tim has received a B.S. in Hospitality Management and an M.S. in Managerial Technology – both from Johnson and Wales University. He resides in Sutton, Massachusetts with his wife and two sons.

R. Christian Lafrance

Vice President - Restaurant Operations

Third generation of Lafrance family, working through most every position on the restaurant side of the business. B.S.B.A., Marketing, from Spring Hill College. Completion of the University of New Hampshire Family Business Studies in January, 2006. Joined the company full time in 1993 and created Christian’s Catering in 1995. Currently oversees all Lafrance Hospitality Food Service operations.

Charles F. Fellows, IV

General Manager - White's of Westport, Corporate Marketing

Joined the company in 1994. Has cycled through most every area within the organization. Helped launch both Bittersweet Farm Restaurant & Tavern, and Rachel’s Lakeside, as well as the re-branding of the ala carte restaurant, within White’s of Westport – The Galley Grille. Additionally functions as Director of Security and Marketing. Education includes a B.S.B.A., in Accounting, from Merrimack College. Prior experience includes an accounting position in an unrelated industry.

Sean R. Lafrance

Director of Facilities

Joined Lafrance Hospitality in 2000. Oversees all properties and their maintenance. Manages development projects from site layout through opening. Initiates and negotiates with outside contractors, when necessary. Education includes a B.S. in Construction Management from Wentworth. Prior work experience includes several years as a field supervisor, estimator and project manager with a marine contractor, Cashman Company, and two general contractors; A.J. Martini, and J.L. Marshall.

Jennifer Lerz Norr

Corporate Director of Sales

Jennifer has been with Lafrance Hospitality since 2008 and was the Regional Director of Sales for the company’s Dover, NH hotels prior to her current role. She has also provided sales and management support to a number of Lafrance hotels over the years. As Corporate Director of Sales, Jennifer has oversight of all sales activities across the Lafrance Hospitality Company portfolio of hotels.  Jennifer has a Business degree from Northeastern University.

Kenneth Tarara

Regional Director of Operations, Hotels

Joined the company in 2013. Ken brings more than thirteen years of hospitality management experience including Front Office Management, Assistant General Manager and General Manager.  He has worked for several hotel companies and is also experienced in restaurant management. He acts as liaison to the hotel chain corporate entities to ensure conformance with franchise requirements and provides support to Hotel General Managers in recruiting and developing staff. Provides support by mentoring, coaching, counseling, team building and evaluating performance. He has a B.S. in Hotel/Resort Management from Southern New Hampshire University.

Derek Tawil

Regional Director of Hotel Operations

Derek joined Lafrance Hospitality in January 2017. He brings with him over twenty-five years’ worth of hospitality management experience, from overseeing conference centers to operating full and limited service properties. As Regional Director of Hotel Operations, Derek acts as liaison to the hotel chain corporate entities to ensure conformance with franchise requirements and provides support to hotel General Managers in recruiting and developing staff. He also provides support by mentoring, coaching, counseling, building and evaluating hotel team performance. Derek earned his Bachelor’s degree in Hospitality Management from Johnson & Wales University.

Sherri Swainamer

Director of Corporate & Employee Relations

Sherri rejoined the Lafrance Hospitality team in February 2017 after a seventeen-year career in the education field.  Prior to being an educator, Sherri held several positions at White’s Restaurant, including head banquet waitress, cocktail waitress, and hostess. She is now the Director of Corporate & Employee Relations. Having served as an educator and administrator, Sherri brings with her a vast range of experiences and skills in the human resources field. She holds a Bachelor’s degree from Bridgewater State University and a Master’s degree from the University of Massachusetts-Dartmouth. She lives in Westport with her husband and two children, where she has been a lifelong resident.

Ashleigh MacAskill

Marketing Director

Ashleigh joined Lafrance Hospitality’s corporate team in June 2017. She comes to the company from the Plymouth County CVB in Plymouth, MA where she served as the Communication, Marketing and Group Services Manager. Prior to destination marketing, she spent several years managing the marketing and communication efforts at a private country club in Blowing Rock, North Carolina. As Marketing Manager at Lafrance, she provides support to the general management of the company by facilitating all aspects of the overall marketing function. She develops and shepherds company-wide brand marketing and communications strategies that generate demand for all business units. She brings with her a strong hospitality background and a Bachelor’s degree from Appalachian State University, where she studied Commercial Recreation and Tourism Management.

Nick Silvia

Revenue Manager / IT Manager

After more than two years of full service hotel experience, Nick joined the company in 2013, originally at the Westport Hampton Inn but transitioned in the Revenue Management role in September 2013. Nick works with all of the Lafrance Hospitality hotel properties and is responsible for maximizing the room revenue on a daily, monthly, and annual basis through a variety of tools and strategies. Nick has a B.S. in Business Administration from the Charlton College of Business at University of Massachusetts Dartmouth.

Mission Statement

Lafrance Hospitality is a New England based hotel & restaurant company providing expertise in hotel and restaurant management and development. Established in 1955 as a nine stool diner in Fall River, MA, our portfolio has expanded to New Hampshire, Maine and Florida and includes 14 hotels, 3 fine dining establishments, 5 function facilities and a catering company.

Our family owned and operated company delivers impressive financial results, and a commitment to manage our clients’ assets as if they were our own. Our small size affords our team the opportunity to focus on each hotel’s individual markets and needs, and apply our core principles; hiring, training and retaining the best team members, exceeding guest expectations, and maintaining streamlined, efficient operations.

Our vision is to be the PREMIER Hospitality Company by employing the VERY BEST PEOPLE, trained and empowered, to deliver a QUALITY product with SENSATIONAL service to every guest, every time.