Management Services & Consulting

Sales & Marketing

All Lafrance owned and managed hotels have dedicated sales professionals who are trained and developed in all aspects of hotel sales and marketing. These managers are responsible for meeting top line goals and objectives for sales solicitation including outside sales, internet prospecting, and phone sales which ultimately leads to the attainment of the hotels revenue goals. We have a proven track record for dissecting and understanding a market and developing executable plans of action that allow for maximum market penetration and outstanding market share.

Our corporate office has a dedicated Marketing Manager who assures all opportunities are analyzed and carefully reviewed and who works with the sales professionals at each property to meet marketing and promotional needs. Our sales team provides weekly updates on sales activity and productivity to our management team for analysis and feedback. Our hotels are represented at national conventions to promote the use of our hotels to various users. The marketing department also provides support to the hotels for graphic design, printing and advertising. Our team utilizes and is familiar with a variety of sales software programs including SalesPro and OnQ Sales and Events.

  • Dedicated Corporate Revenue Manager
  • Strategic Sales Leadership
  • Sales Staff Recruitment, Training and Motivational Tactics
  • Collateral Development Sales and Marketing Plan Expertise
  • Advertising and Public Relations
  • E-Commerce Management
  • Weekly and Monthly Sales Report Reviews
  • Comprehensive Sales Action Plans


Dependable finance and accounting operations in a centralized environment along with strong local and regional banking relationships allow Lafrance Hospitality to supply owners with critical cost containment controls and a fundamental range of project advancement resources. Lafrance Hospitality’s involvement with the Small Business Administration provides a major resource for loans, loan guarantees, and counseling assistance. Lafrance Hospitality has been named and recognized as Family Owned Small Business of the Year for Massachusetts and New England on multiple occasions.

  • Daily Revenue Reports
  • Accounts Payable/Receivable
  • Monthly Bank Reconciliation
  • Cash Management
  • Budgeting and Forecasting
  • Balance Sheet Reconciliation

Operations Management

Lafrance Hospitality has the experience to maximize ROI through an efficient operating structure and a focus on creating an outstanding guest experience through legendary service every stay, every time. Our team frequently travels to properties to communicate with hotel General Managers and Sales Teams, and ensures that all Lafrance company standards as well as hotel brand standards are being upheld. All managers are held accountable for monthly gross operating performance as well as brand scores for guest satisfaction. The Hotel VP communicates frequently with the franchise brands and works closely with them as a liaison for the owners of our managed properties. All Lafrance operated hotels benefit from a broad range of knowledge and skills and receive essential support in the following key areas.

  • Training
  • Consulting
  • Franchisor Relations
  • Budgeting
  • Engineering
  • Guest Experience
  • Capital Planning and Implementation
  • Establishment/Audit of Security Programs
  • Monitor Forecasts and Expenses
  • Purchasing Power through Reliable Vendor Relationships

Human Resources

The human resources department is responsible for the administration of benefits including medical, dental and 401k plans. This department also oversees the hiring process and works closely with the operations staff in determining and meeting employment needs. The Director of this department is well versed in the changes related to Federal Regulations including OSHA, ADA and workers compensation.

  • Benefits Administration
  • Insurance Claims Management
  • Employee Recruitment and Retention
  • Payroll Processing
  • Incentive/Bonus Programs

Management Services

With over 60 years in the hospitality industry and a team of esteemed professionals, Lafrance Hospitality offers a complete range of management services. We are able to provide significant operating results for owners and lenders through our depth of experience, proven strategies to optimize ROI, structured management approach, and commitment to providing an outstanding guest experience, every time. Lafrance Hospitality is pleased to offer contract and consulting services, with extensive experience in the food and beverage industry, of which Lafrance has been an active member since 1946.


Under the guidance of a Senior Project Manager, Lafrance Hospitality has built 12 properties from the ground up, and also offers management consulting projects for other hotels and restaurants. This includes all aspects, from site selection, local planning board approvals, hotel company and contractor negotiations, throughout the project’s completion.

  • Plan, Bid, Execute and Oversee Renovation Projects
  • Manage Service Contracts
  • Supervise the Annual Bidding and Selection Process
  • Market Feasibility
  • Site Selection and Acquisition
  • Design Management
  • FF&E Purchasing Management, Coordination and Installation

Distressed Asset Management And Receivership Services

Selecting the appropriate team of asset management experts to guide property owners and lenders through foreclosure, bankruptcy or receivership is crucial. Errors throughout this process can be costly and Lafrance Hospitality provides receivership services to make certain distressed assets run in a cost affective manner during this significant transition phase. Upon accepting a project, our administrative team works in a timely manner to assess the situation and make recommendations that will have a positive affect on a property’s profitability. LHC works in the following areas to ensure all aspects of a company are operating as efficiently as possible:

  • Securing of Assets
  • Consulting & Financial Analysis
  • Management & Operations
  • Licenses & Franchises
  • Contracting & Leasing

Mission Statement

Lafrance Hospitality is a New England based hotel & restaurant company providing expertise in hotel and restaurant management and development. Established in 1955 as a nine stool diner in Fall River, MA, our portfolio has expanded to New Hampshire, Maine and Florida and includes 14 hotels, 4 fine dining establishments, 5 function facilities and a catering company.

Our family owned and operated company delivers impressive financial results, and a commitment to manage our clients’ assets as if they were our own. Our small size affords our team the opportunity to focus on each hotel’s individual markets and needs, and apply our core principles; hiring, training and retaining the best team members, exceeding guest expectations, and maintaining streamlined, efficient operations.

Our vision is to be the PREMIER Hospitality Company by employing the VERY BEST PEOPLE, trained and empowered, to deliver a QUALITY product with SENSATIONAL service to every guest, every time.


Meet the Team